Tips Powerful Marketing And Online Advertising For Businessman

Tips Powerful Marketing And Online Advertising For Businessman

Marketing and online business advertising is the key important than ever. A recent study by BIA / Kelsey indicates that 97% of all consumers use online media to research products and services in their area. but how does a locksmith advertise their business to reach out to new customers outside the usual channel of referrals and repeat business?

The answer lies in online marketing and advertising. With 97% of consumers use the internet to research local businesses, including a locksmith, it is important to advertise your business at all sites. While Google is the most popular, there are dozens (even hundreds) of other important players: Yahoo, Bing, City Search, Local.com, Yellowpages.com, Topix, Superpages.com, and Merchant Circle. Are you ready to do some online marketing business. What to do now?

There are literally hundreds of websites out there that advertise locksmiths.  There are the Yellow Page directories online (YP.com, YelloBook.com), there are local directory sites (CitySearch, Local.com, Yelp), and there are vertical industry related sites (locksmith-directory.org).  It is difficult for many business owners to wrap their head around the sheer number of sites out there.  Yet, it is crucial to advertise on all of them. No matter what marketing channels you choose, that you want your ads generate consumer ACTION. It is not enough to have only an address and a phone number "Bob 24/7 Locksmith". Consumers want to know more about your business. Here are some important things to consider adding to your website or register online:

1.  Testimonials:  Show your potential customers that you have satisfied people in the past and that you did such a great job with their service that they will testify for your work.  As you already know, referrals are a large part of the business and testimonials are a way to work those referrals into your online presence.

2.  Content:  Make sure you have original content on your website and listings.  When Google and the other search engines rank websites and listings, they look for unique information and information that matches the search query.  Try to use keywords as much as possible when writing this type of content.

3.  Phone number:  Make your phone number prominent!  The whole goal of your marketing effort is to get the consumer to call your business.  You can generate thousands of views but if the advertising doesn't generate any calls, you won't get any business.

4.  Photos:  Add some pictures of your techs and vehicles on service calls.  I recommend a shot of you as the owner and maybe one of the whole locksmith service crew.  This will make consumers feel more comfortable having you come out to the home, automobile, or business.

Internet is the largest and most powerful source of information available. Take advantage of the Internet as a medium for marketing and advertising you. Good luck to achieve your success!