Marketing

Different Types Of Advertising Campaigns

Mar 03, 2010 • By Circle Limit Media • 2,033 Views

Smart advertising. It gets your name out there. It gets the attention of your target audience. And it gets you the results you're looking for. From strategic planning through the complete concept, writing, design and development of high-impact creative, professional companies can help you craft an innovative and effective advertising campaign in any medium – or all of them. Advertising that works with one audience might score a zero with another. What really counts is that your target market connects with your advertising message.

•    Print

•    Direct Response

•    Television

•    Online

Advertising is everywhere, yet much of it is wasted. Not because it is poorly created, but because it is not well targeted. Identifying each client's highest priority markets and the most efficient means to reaching those markets is precisely how the companies achieve superior results.

In their marketing messages and materials, companies too often make the classic conversational mistake: they talk too much about themselves. Instead of focusing on the benefits from the buyer's point-of-view, they talk about features and functionality of their product or service without demonstrating an understanding of what the customer needs. The result is a missed opportunity to influence the purchasing behavior of the buyer.

Most of the companies avoid this mistake by first identifying what messages would lead a prospective customer to buy a product or service. Through research and testing the ad creator should determine the offers and calls to action that will encourage buyers to act now. And finally the ad should include brand messaging that provides an emotional connection and builds a lasting relationship with the brand.

Effective creative needs to do more then just look good or deliver information. It needs to get people to change their behavior and make a company's offerings a bigger part of their personal or professional lives. Our creative combines visual, verbal and tonal elements that meet four key criteria:

•    Relevance – Your messaging should answer the first two important questions that prospects will ask about your advertising and the products you are selling: "Why should I care and what is in it for me?"

•    Intriguing – Many ads and their messages are lost in the clutter because they are too dull to be noticed. Communications that are crafted to capture and hold the attention of your audience are essential.

•    Branding – The only way to move something heavy, such as brand perceptions, is to apply consistent force over time in the same direction. Every message coming from your company should reinforce everything that came before it.

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About the Author

Circle Limit Media

Circle Limit Media is a full-service digital agency focused on providing innovative services that inspire action through Advertising... (show bio)