Marketing

5 Things to Look for in A Marketing Reporting Solution

Oct 29, 2015 • By Judith •

For businesses and companies who have a strong marketing game and are working multiple marketing channels, the ability to keep track of everything can sometimes get a little overwhelming. That's when a really good marketing reporting solution would kick in. Choosing the right one can seem like a difficult task. What exactly should a good solution have and what should you look out for to make sure that you're choosing the right one? When you're ready to start your search, keep these 5 helpful tips in mind to be on the lookout for when you start your solution shopping. A solution that carries all 5 of these amazing aspects is sure to be a winner.

1. The ability to track multiple channels

A marketing reporting solution that is worth its salt should have the ability to track multiple channels at once. This means that you can track your efforts from different marketing platforms whether they're social media ad campaigns, ppc ads, tv ads, radio ads, magazine ads, billboards, or direct mail campaigns. Having the ability to see each side by side is going to give you a view into what's working and what needs to be tweaked. A solution like this is going to save you money in the end because you'll know when ads need to be added, changed, or dropped.

2. Choose an easy to use system

When you find a solution that you're considering purchasing, why not take a product tour so that you can see if it's easy to use or not? A product that has a small learning curve is always the best option, especially for those who aren't very familiar with marketing reporting.

3. Reports that are created quickly and easy-to-read

If you're a marketing company with a ton of client to report to, you're going to want to find a marketing reporting solution that has the ability to create beautiful, colorful, and easy to read spreadsheets to show your clients your progress. More than that, these reports should be easy to create and print out.

4. The ability to see month-to-month trends

The best aspect you can look for in a marketing reporting solution is one that can show you month to month trends so you can check if you're on track with your goals. This makes tweaking ad campaigns easy because you can see what's working and what's not from month to month for each marketing channel.

5. Look for password protection

Finally, a great hallmark of amazing reporting solutions is whether or not it has password protection. With so much vital information about your campaigns, ads, goals, and growth on one single platform, you'll want to make sure that your information is protected. Choosing a reporting solution that guarantees safety through password protection is a smart route to go down.

If you'd like more helpful and great information about what you should look for in a marketing reporting solution, click here or go MySnapReports.com to learn more. 

Share: