The Type And Purpose Of Advertising You Should Know

The Type And Purpose Of Advertising You Should Know - 
Advertising aimed at educating customers, complementing the seller, allowing traders to face the competition, it is the relationship between producers and consumers.

determine the purpose of advertising:

• Action
• Comprehension
• Conviction
• Awareness

classified ads

The purpose of the ad under different circumstances. One advertiser may seek to generate an immediate response from other customers, may seek to develop the image of awareness for its products with a longer period. So they need different types of ads, such as finance, banking, advertising, etc.

Geographic Area advertising.

a) Local/ regional

b)National

c) Global/ International

Advertising on the basis Target

a) Consumer Advertising

b) Industrial Advertising

c) Professional Advertising

d) Trade Advertising

Other types of ads

a) Classified Advertising

b) Social Advertising

c)  Cooperative Advertising

d)   Re-enforcement Advertising

e)  Defensiv e Advertisement

f) Service Advertising

g) Push and pull Advertisement

h) In-store Advertising

Advertising on the basis of Appeal Nature.

a) Print Ads

b)Audio - Visual Ads.

c) Audio

Advertising on the basis of media used

a) Emotional Advertising

b) Rational Advertising

Advertising on the basis of inquiry Effect Level.

a)Primary demand creation Ads.

b) Selective demand Stimulation Ads.

Advertising on the basis of various stages of the Product Life Cycle.

a) Informative/ Pioneering  Advertising.

b) Persuasive Advertising

c) Reminder  Adv ertising

Advertising to promote Institutional Image Or Brand Image.

a) Institutional Ads/ Corporate Advertising.

b) Product  Advertising.

Advertising on the basis of Response Time

a) Direct Action Advertising

b)Indirect Action Advertising