Why Are We Using Ad - Ad originally used to stimulate demand when mass production resulted in a surplus of product. Advertising continues to be used to stimulate demand for the product but the methods for doing so have become so much more advanced. Advertising is used to ultimately increase sales of a product or service. Although this may be the purpose of a company's marketing activities, advertising should only be used to meet specific marketing objectives.
Advertising is very often used to reinforce or change the brand image, in fact Channel once launched an advertising campaign to prevent the sale of lower social groups as the long-term benefits they rely retain up market image. Advertising is one of the key marketing tool to build brand image through creating attractive brand personality. In order to develop a distinctive and enduring brand image that consumers will remember and associate positive values with, advertising should be an option for any company.
Advertising is a marketing tool that is ideal if you are aiming to create, strengthen or change the brand image because it can position your brand, visually and aurally, adjacent to the personality that fit with your product offerings and appeal to your target audience; such as sensitivity, courage or humor.
Obtaining long-term benefits by strengthening the brand image is an achievable goal for an ad campaign while direct sales prove one of the most effective aspects of advertising.
Apart from strengthening or changing the brand image, the other main purpose of advertising is to enhance the corporate image of the company to persuade the target audience that the company is reliable and has a good reputation. Companies like BP often try to use the ad for this purpose by projecting images that distract from the main purpose of their activities.
Advertising is very often used to reinforce or change the brand image, in fact Channel once launched an advertising campaign to prevent the sale of lower social groups as the long-term benefits they rely retain up market image. Advertising is one of the key marketing tool to build brand image through creating attractive brand personality. In order to develop a distinctive and enduring brand image that consumers will remember and associate positive values with, advertising should be an option for any company.
Advertising is a marketing tool that is ideal if you are aiming to create, strengthen or change the brand image because it can position your brand, visually and aurally, adjacent to the personality that fit with your product offerings and appeal to your target audience; such as sensitivity, courage or humor.
Obtaining long-term benefits by strengthening the brand image is an achievable goal for an ad campaign while direct sales prove one of the most effective aspects of advertising.
Apart from strengthening or changing the brand image, the other main purpose of advertising is to enhance the corporate image of the company to persuade the target audience that the company is reliable and has a good reputation. Companies like BP often try to use the ad for this purpose by projecting images that distract from the main purpose of their activities.
The most common reason for using advertising is to increase brand awareness, to position and keep the brand at the top of the minds of their consumers. Consumers tend not to buy from a company unless they had heard about them and respect them. Advertisement achieve this by reaching a large audience, positioning and targeting the brand so that consumers are fully aware of the brand. Advertising to generate and increase brand awareness is not designed to perform an immediate response at consumers but is a method of growing a strong brand, good reputation and recognized
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